In this latest Wearables eNewsletter, Assertive Creativity was featured talking a bit about Varsity Jackets.
"When looking to pitch, don't just consider the school market", says Peter Schlieckmann, product manager at Assertive Creativity (asi/37166). "Consider companies with high-ticket items and services," he says. "They're great for prize giveaways and celebrating product launches. They build a sense of pride and loyalty among those who wear them, and command respect from those who see them worn. The company that advertises on them wins trust since it's obvious they're willing to invest in a high-quality product that will be seen by everyone."
